Established in May 2009, People's Choice Cycle Parts Corporation imports and locally purchases, trusted China and local motorcycle parts and accessories directly from their manufacturers, and wholesale, and retail them to motorcycle riders, distributors, sales agents, and motorcycle assemblers nationwide.

 

The corporation owns two brands, Dura (Tires, Brake Shoes, Brake Pads, Oils, Oil Seals, Cables, Halogen Bulbs, and Horns) and SBL (Tires and Tubes). Its customers include over 80 wholesalers and retailers across 41 cities and provinces nationwide.

 

Its mission is to be able to provide buyers with a wide variety of quality motorcycle parts and accessories, and assist them in choosing the right ones at the lowest price and fastest checkout service.

 

Its vision is to achieve market leadership in providing quality China and local motorcycles parts and accessories within Metro Manila and its neighboring provinces.

 

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